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Newsbytes Issues
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According to a recent survey conducted by Meeting Professionals
Institute Foundation in collaboration with George P.
Johnson Company, tradeshows provide the greatest return-on-investment
(ROI) and create opportune environments conducive to establishing
and reinforcing relationships.
Most organizations
utilize tradeshows to introduce new products, generate sales
leads, enhance corporate image and visibility, prospect for
new customers and establish or maintain a presence in the marketplace.
In view of the fact that most companies recognize that participation
in tradeshows significantly increases revenue, larger portions
of marketing budgets are now designated for tradeshows, specifically 54% over
last year.
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"Sidle
whenever possible when speaking
with people to make them more comfortable with
each other, themselves and their surroundings," says
former Wall Street Journal reporter
turned communications coach Kare
Anderson.
People
are more likely to agree with you and
listen to you if you stand or sit by their side after you
shake their hands. Standing or sitting across another person
conveys "opposition" or a "confrontation" while
sidling brings people "in sync".
So
next time when you are on the tradeshow floor with your
prospects, stand by their side and bring yourself a step
closer to sealing that deal. |
For
more tips in getting more from your tradeshows and
attracting buyers, download Nomadic's Guide
to Successful Exhibiting.
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As exhibitors continue to seek value
and style in their display investments, its not surprising
that the demand for modular solutions is growing and
the popularity of DesignLine with
it. So we are pleased to introduce you to a fresh,
new group of designs.
Exceptional
as individual applications, they also complement each
other in a larger solution. So exhibitors "Get
More" with Nomadic… more
designs through reconfiguration or by adding optional
components.
To
learn more, click here to
receive a four color, single sheet pdf! |
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3M
is a multi-billion-dollar company operating in six different
markets in more than 60 countries. To showcase their diversified
technology products and services, 3M Canada worked with CM
Displays of Ontario and Nomadic to develop a versatile, new
20'x20' Platinum display with multiple entry points and reconfiguration
options for 2006.
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Serving
as the exhibit's focal point is a 16' tall tower with a halogen
lit ceiling, tension fabric signage, and a semi-private meeting
area.
3M
Canada will take the display on the road to 24 shows in 2006.
To
help you jumpstart your tradeshow preparations for fall, check
out our freshest, newest designs on Nomadic
Ideas.
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