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Newsbytes Issues
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| Industry
Trend |
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With
the boom of Internet and email marketing, many surmised
that the personal touch of Face-to-Face marketing would
become a thing of the past. On the contrary, people
still prefer Face-to-Face interaction in the purchasing
process. In fact, a recent study by the Association
of the German Trade Fair Industry (AUMA) concluded
that the key indicators of the 161 international trade
fairs in Germany all registered increases in 2006.
Numbers of exhibitors (+1.5%), visitors (+2.5%) and
rented space (+1.0%) documented growth in comparison
to the respective previous events. The number of foreign
exhibitors even increased with a plus of about 2,5
%. On the other hand German companies, especially those
of the investment goods industry, frequently exhibit
on foreign trade fairs. Simultaneous these companies
also plan to increase their expenditure on exhibitions
in a superior way.
No
matter if you are planning to exhibit local, national or
international, Nomadic can help you make the best presentation
possible.
To view hundreds of designs with more style and better value,
visit Nomadic
Ideas. |
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| Industry
Tip |
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To
get the most out of the leads from your show, swift
follow-up is essential. But unfortunately research
indicates that 80% of leads are wasted because
of inadequate or timely follow-up. So be sure your
company isn’t included in that statistic,
make follow-up part of your pre-show plan.
Collate
information packages in advance, generate a mail merge
letter thanking visitors and providing them with the name
of the sales person who will be contacting them soon, build
a personalized email to broadcast, or turn the leads over
to an internal or external telemarketing team. Whichever
method you choose to use, strive to implement it within
3 to 5 days following your event.
For more
tips, request a copy of our “Guide
to Successful Exhibiting”. Our guide was created
to help you execute a successful marketing plan for your
next show by learning how to select the right shows, set-up
and meet key deadlines, stretch your budget, effectively
manage leads and much more! |
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| Product
Spotlight |
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 Our DesignLine
system presents the benefits of a portable modular
solution and captures the elegance and contemporary appeal
of a customized display. And every month we bring you our
freshest and most versatile designs tailored to your ever-changing
exhibit needs.
DesignLine
606 series brings together
plexiglass showcases, a culinary-inspired
8-foot serving counter and lockable
storage adding finesse to any marketing
event.
DesignLine
706 series features a tower accentuated
with tension fabric drops and a series of canopied
demonstration stations for one-on-one presentations. |
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| Case
Study |
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Disney chose
a Nomadic DesignLine kit for an exhibit they wanted
to present to their theatrical productions. The
result was a stunning presentation featuring bold
graphics, stretch fabric panels set on an arc to
create a small conference area, and theatrical
lighting positioned upon a raised floor. Accessorized
with a plasma monitor and director’s chairs,
the design became uniquely Disney.
As
a finishing touch, Nomadic devised an optional
curvilinear header that may be mounted on 2-foot
pole extensions when shows allow a 10’ height.
In addition, the Instand backwall can be used
as a stand-alone display in a standard 10’ booth
space. |
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| Promotion
Spotlight |
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We
have doubled the rewards for Winter—giving you
more than one reason to “Get More" displays
from Nomadic.
Get
a DesignLine counter valued
at two thousand euros FREE or save
up to €796 on an Instand
pop-up display. Act
now to take advantage of these Winter specials.
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