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  Trade Show Tip
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Make your display graphics work

Two seconds. That's the time you have to grab an attendee's attention in a maze of tradeshow displays.

Such a narrow window of opportunity means your display graphics have to work hard for you. To communicate effectively in just a couple of seconds, use high-impact visual elements and limited copy. Try to keep your copy panels to four to six bullet points with about four to six words per point.

For the visual imagery that supports your display message, use photorealistic artwork rather than illustrations. They are more believable, more memorable, and more focused.

For in-depth information on how to evaluate your graphic design proposals, download our new white paper, All Eyes on You—Graphics That Work.

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From Experimental Marketing to Experimental Exhibiting

Experimental marketing is creating a whole new kind of buzz at tradeshows these days. Generally defined as live events where audiences interact with a product or brand face to face, experimental marketing enables companies to differentiate themselves and facilitate decisions made by potential purchasers. According to research conducted by a global marketing firm, 80% of the respondents said that they would more likely purchase a product or a service after attending a live marketing event.

But how is this emerging marketing trend demonstrated at tradeshow halls?

Exhibitors who use experimental marketing at tradeshows are putting their efforts into building exhibit environments that mimic the experience of using a product or a service. Exhibitors engage attendees through interactive computer programs, creative theatrical presentations or equipment simulations that tell a product or a brand's story. These experiences may also provide a multi-sensory experience accomplished through special lighting, sounds, or tactile effects in their exhibits.

   
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Introducing our latest DesignLine™ series

Our DesignLine™ system presents the benefits of a portable modular solution and captures the elegance and contemporary appeal of a customized display. And every month, we bring you our freshest and most versatile designs tailored to your ever-changing exhibit needs.

DesignLine™ 806 series includes custom-designed kiosks that have curved signage framework supporting detachable graphic panels.

DesignLine™ 906 series integrates lightweight pop-up structures for maximum portability and multi-graphic pop-up system for distinctive visual imagery.

   
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When Lockheed Martin started looking for creative visual tools that would carry the regatta theme they envisioned for their biggest corporate IT event, the technology leader turned to Nomadic Display.

Soon after they visited Nomadic's web site, they sat down with Nomadic's Seattle-based distributor, Exhibit Design Consultants, to discuss their exhibit requirements and the visual look they wanted to achieve for the event.

As the largest provider of IT services, systems integration, and training to the U.S. Government, Lockheed Martin hosts an “All Managers Meeting” every spring. This year, the multi-day internal corporate event brought 200 IT managers together in a single venue for team strategy and planning. The 2006 event adopted the theme “America's IT Cup” to underscore team spirit and passion in racing towards success. The theme drew its inspiration from America's Cup, the most prestigious regatta in the sport of team sailing.

Lockheed Martin chose eight DesignLine™ “Matisse” displays and six informational kiosks to promote the theme and meeting highlights. Lockheed Martin's multimedia design engineering team led by Dana Jensen, conceptualized and built the oar-shaped finials for the Matisse units. The displays also featured American flag graphics, custom shelving for computer keyboards and monitors. The kiosks, located at the entryway and halls outside their meeting space, provided attendees with information on the company's technology programs and capabilities.

For creative suggestions on your next corporate event, check out the latest new designs in our Design Ideas searchable database.

   
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