| Putting
Dannon's healthy brand in a better light
There's
no better way to communicate Dannon's Light & Fit™ brand
than with a lightweight and portable modular display from Nomadic. This
is what The Dannon Company realized when they participated at the 2007
National Restaurant Association (NRA) Show in Chicago last May.
To
prepare for the largest food service event in North America, Dannon worked
with New York-based Creative Display Solutions to promote the company's
best-selling yogurt products.
Since
they didn't want to deviate from the customized presentation they are
used to, Dannon opted for a design that can deliver the "custom
look" they are aiming for without the "custom exhibit" costs.
They chose a 10' x 30' DesignLine™ display that features high-impact
tension fabric graphics, distinctive product shelves, laminate fins and
bi-level countertops. The Dannon display can be reconfigured into two
smaller units — a 10' x 10' and 10' x 20'.

Dannon
was very pleased with their new DesignLine™ display. "We
love our DesignLine™ unit. It's really lightweight and easy to
ship. It's definitely more cost-effective than a custom display," says
Denise Gabettie, Dannon's Sales Operations Associate.
The
exhibit has also been featured at two other shows this year--the National
Association of College & University Food Services' 49th
Conference (July 11-14) in Seattle and the 2007 Annual
SUBWAY® Convention (August 2-4) at Walt Disney World in Orlando.
For creative suggestions on your next event, check out our newly improved
Design Ideas section of our website for quality exhibit designs. |