Newsbytes Issues

Make your floor work for you

When you plan the design of your exhibition stand, pay attention to what your clients and prospects will walk on when they visit you at the show.

But how will you know which type of flooring should you go for? There’s no specific rule of thumb on which flooring you should use for your stand. However, here are some pointers that may help you decide the type of walk that will keep your clients talking even after the show:

A raised floor enables you to organize your wires and pipes out of sight but be aware that many venues will require a ramp for disabled access.If you’re going to use a carpet, make sure all your utilities are installed before laying it, to avoid the frustration of having to cut the carpet for electrical outlets. Order enough carpet to cover the bare concrete strip between the display and the aisle.

Make your floor interactive. You can accomplish this by using holograms, a custom-lit floor system or even with state-of-the-art liquid encased floor tiles. The only disadvantage for these types of floor is the high cost.

Remember that flooring comes in a wide range of textures, finishes and colors— it is important that you consider it as part of the overall design.

Presenting our Newest Featured Designs

Perfect for smaller show or exhibition space, our latest DesignLine series features not just one but four display possibilities.

The new DesignLine exhibition collection features seamlessly designed showcases, laminated fins and headers, overhead tension fabric structure, bi-level reception countertop and a kiosk with lockable storage and dual support capacity for plasma and LCD screens for dynamic audiovisual presentations.

Heating up the show floor for Bradford White

Bradford White is one of the most technologically advanced manufacturers of water heating, space heating, combination heating and water storage products in the world. This year they decided to shift from a custom-built exhibit to a lighter weight, modular display to save on their trade show expenses. Yet strong brand recognition remains critical to their event marketing strategy.

Philadephia-based Berm Studios (BSI) worked with Bradford White to develop a new, modular solution that would be more versatile. Nomadic’s DesignLine hybrid solutions became the answer to their exhibiting need. Their new exhibit has the ability to be reconfigured into any show space from a 30’ x 50’ island down to a 10’ x 10’ inline.

“We are very happy with the fact that our new display is very flexible and due to its lightweight portability, we were able to reduce shipping and handling costs,” says Fred Vattimo, Bradford White’s Director of Corporate Advertising.

Taken to eight industry shows this year, it will be used at the upcoming International Air-conditioning, Heating and Refrigerating (AHR) Expo in New York on January 22-24, 2008.

Are you planning to participate in exhibitions in the UK in 2008? If so, now you can you can save 25% off display graphics when you rent a Nomadic display.

Visit www.nomadicrentals.co.uk to search hundreds of pre-priced rental designs. Utilizing our large inventory of rental components, we can also customize a solution to fit your functional and budgetary needs.