For over 50 years, Rector has been designing, manufacturing and distributing concrete products to the construction industry. Rector specializes in pre-stressed concrete joists, pre-slab walls and floors for residential properties and housing developments. With an annual revenue of 158 million Euros, plants in Belgium and Poland, and a staff of nearly 700 people, Rector is a major player in the concrete market in France.
In order to build demand for its brand, Rector’s marketing strategy involves educating builders about the value of its products. To do this Rector participates in an average of 15 regional and national exhibitions annually.
Rector had a custom built stand which was expensive to set up, dismantle, bulky to store and required repairs before each event. So Linéal, Rector’s communications consulting agency, suggested they replace it with a modular exhibit from Nomadic Display.
Rector needed a 27 m2 stand that could be reconfigured for use in an 18 m2 space. The display needed to support a large monitor for video presentations, a reception bar, an interactive computer station, a podium for product samples, dispensers for printed information, and a lockable storage room.
Together with Nomadic Display, Linéal designed a spacious custom tailored modular solution for Rector. Fabric signage blades were placed at the highest point of the display to draw visitors from across the show floor to the Rector brand. Three activity areas were established to facilitate simultaneous small group discussions. A large monitor was positioned behind a semi-circular reception bar to welcome passersby. At one end a downlit podium held product samples on a riser for easy removal and examination with literature dispensers integrated alongside them. The interactive computer workstation was placed at the opposite end for software demonstrations, behind which is a lockable storage room.
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